I can tell you without a doubt that Dynamat works better than the OEM fibrous stuff. Though in terms of construction they're not as different as you think: the factory stuff uses bitumen (tar, basically) as the sticky stuff instead of the butyl rubber of the Dynamat. Butyl is denser and more effective, though.
As to open-top cars, it made a huge difference on the Giulia Spider in terms of the car feeling solid. The stock doors on that thing felt like they were made out of old aluminum cans when you banged on them or shut them. I stuck a maybe 18"x12" piece of Dynamat to the outer skin and it was night and day. I put it on the floors, firewall, and under the dash too and it made the car just feel more solid overall.
Haven't had any issues with floor or firewall heat, though in those applications you might want to seal the edges with the tape they sell.