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The Best Collector Cars Of The 1960s: By The Numbers

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The crew at Hagerty, thanks in no small part to having reams of data at their disposal, know the minutiae of the collector car market. After all, it’s their job.

But without a skiff of analysis, data is useless by itself. That’s why it is Hagerty’s job to distill the important stuff so you needn’t go blind looking at spreadsheets and instead get back to installing those wheelie bars on the Monte Carlo you bought three years ago. Whether one is using data to make a smart buying decision or simply to show off at the next pub night with yer buddies, Hagerty has you covered.

Get an insurance quote from Hagerty - a company that provides insurance for people who love cars. In addition, if you are looking to invest in a classic car or sell one of your own, the Hagerty marketplace is for you!

Leaad photo by vishnusager/Shutterstock.com


Most Popular Collector Cars of the 1960s

As the nation roared in the 1960s, car companies were beginning to figure out that some shoppers wanted more out of their vehicles than simple transportation for the family. A rise in so-called ‘personal coupes’, which were eminently impractical for more than two people but absolutely dripped with cool factor, really took off with the Mustang (quickly followed by the Camaro). Once manufacturers began stuffing enormous engines up the nose of cars which were otherwise relatively normal machines, it was game on.

Hagerty keeps tabs on the volume of insurance quotes being requested by Joe and Josephine Gearhead, meaning it is well equipped to suggest a list of the five most popular ‘60s collector cars in the country. Topping this list, as per volume of insurance quotes at Hagerty, are the aforementioned big guns of the mid-’60: Mustang and Camaro. As they have for decades, at least when GM finds the time to hold up its end of the production rivalry, these two pony cars continue to go at it hammer and tongs.

The first two years of Mustang production are the most frequently inquired models, while the initial three annums of Camaro make the bowtie grade. Following the ‘65 and ‘66 Mustangs are the ‘67 and ‘68 models in terms of sheer inquiries for insurance quotes. Don’t expect that to change any time soon. None of this should be surprising, given the immense popularity of these vehicles since the moment they dropped roughly six decades ago. By the end of 1968, Ford had produced over 2 million Mustangs across many trim levels and variants.

What might be of surprise to some is which demographic is making all these inquiries. Turns out, it is Gen Xers, not boomers, who are seeking information on the Mustang and Camaro. Guess good taste in cars transcends generations. And if you’re wondering how Hagerty can make that statement, remember that a driver’s age is critical information to provide when asking for an insurance quote.

In fact, every car on this list from the 1960s is driven by Gen X inquiries, a development which just goes to show that gearheads tend to buy what they desired in childhood once they are in a financial position to spend the cash. That the ‘68-’72 Chevelle is on this list should not be unexpected, though this author will make a case for the model year smack dab in the middle of that range, the 1970, as the best-looking one. They’re all attractive machines, originally offered with a wide range of powertrains and are endlessly buildable, cementing their place here. Rounding out the list of models sitting atop the list in terms of quote volume is the ‘67-’72 Chevy pickup truck, a vehicle which was typically used for purpose and thrown away back in that era. After all, it would be some time before trucks became the luxury items they are today. Like the Mustang, the sheer number of these vehicles produced helps its stature.

Value Proposition

Photo by Mau47/Shutterstock.com

Photo by Mau47/Shutterstock.com

When it comes to the most expensive collector car of the decade, Ferrari holds the top spot.

Hagerty data shows the 1962 to 1964 Ferrari 250 GTO checking in at a staggering sum of $49.71 million. And while the same data set shows the Ferrari 365 California from the 1966 and 1967 model years as gradually decreasing in value, they remain mighty precious. In this instance, ‘less valuable’ doesn’t mean worthless or experiencing a complete cratering of demand.

Rising and Falling Stars

Gaining in popularity are the Jeep J-Series pickup trucks. Once seen as the ugly rival to machines from the Big Three, these workhorses represent an attainable and relatively affordable way for gearheads to get into collector vehicle ownership. It doesn’t hurt that time has been kind to its styling, aging well and putting a thumb in the eye of jaundiced Boomers. It’s Gen Xers driving demand for these, by the way. On the other end of the spectrum in terms of vehicle type is the 1966-1969 Abarth OT 1000, another vehicle which is rising in value according to Hagerty data.

Long before the Challenger name became closely linked to the Dodge brand, Studebaker applied it to a model in its lineup as it was phasing out the Lark name. Look to the 1964 Studebaker Challenger, a car built towards the sunset of this brand, for its affordability. In fact, Hagerty has declared this model one of the most attainable collector cars from the decade. Historians might attempt to confuse newbies with talk of first- and second-series cars in ‘64, though that terminology really just speaks to production location. The brand was gone two years later.

One of the biggest surprises on Hagerty’s list of vehicles quoted from the ‘60s is the 1962-1964 Sabra Sussita. Don’t be hard on yerself if you need to Google that name since even some of the most nerdy collectors are unaware of its existence. Only a handful were exported from its native Israel to North America, with diverse variants ranging from two-door wagons to MG-fighting convertibles.