I don't know about that. As a teenager in high school I was into cars and car magazines like R&T and Alfas were one of my favorites but honestly I had never seen "The Graduate". "Easy Rider" - yes, "Children of the Damned" - yes, but never watched "The Graduate" until probably some time in the 80's on TV....there has to be something that triggers an emotional response. "The Graduate" movie did that a long time ago, helping Alfa immeasurably with new car sales at that time....
Because there are so many (S2-S4, 71-94) and IMO they all look more or less the same.
We had a joint event with the Fiat Club recently. A sea of 124 Spiders in different colors and tuning, and two coupes. Two new 500's. While the 124's were all nice they were all the same. Like a big row of new Corvettes. The 30 Alfas on the other hand were mostly vastly different from Giuliettas to 164's, coupes, spiders and sedans.
I get a surprising number of people that come up to me at car shows and say something like, "Oh, I had one of these. Most unreliable car I ever owned."The majority of bad talk about Fiats and Alfas comes from people who never owned one, never drove one and are just talking out their a$$.