Great, now Alfa is thought of as an all front-wheel drive brand."VW might look at Alfa and see a brand that it could transform into something successful. The technological links and scale benefits are clear--Alfas are all front-wheel-drive, transverse-engine cars," he wrote, adding an Alfa MiTo or Giuletta could be built on a VW Polo and Golf platform."
Greater still - VW will create the next generation of Alfas by badge-engineering Seats."It's pretty simple in our view--VW could kill the Seat brand and re-launch it as Alfa."
Hmm, "full-line premium" doesn't sound like "sporty" to me. "Full-line premium" sounds sort of Cadillac-like.Marchionne said then that he wants to transform Alfa into a “full-line premium carmaker” selling 500,000 units in 2014, up from 102,000 last year, helped by six new model launches.
Pfffft! Premium!...Hmm, "full-line premium" doesn't sound like "sporty" to me. "Full-line premium" sounds sort of Cadillac-like.
How many companies are like they once were? Very few, I imagine. Alfa was a company run by passionate enthusiasts, and there was an unbroken chain of impassioned engineers from Merosi and Jano all the way through to Satta, Busso, Colombo, etc., unfortunately working sometimes without regard to whether they were making a profit, or even losing money on each car as with the Milano. Then they'd hire the stylists to clothe the car. Now they--and most companies--are run by marketers and bean counters that value branding and image without much thought to substance, and are concerned with making profits, unfortunately sometimes without regard to how they're making the car. I suspect that they now hire the stylists first to create a look, and then stuff a car inside. I think a lot of what made Alfa what they were was letting the engineers call the shots.No matter how you look at it though, Alfa is not the same company that gave birth my dad's little Giulia Sprint GT way back when.
That is on the nose, Bob. Both points. Marchionne has no vision for Alfa and sure doesn't want anyone to own it that does have one....I wonder if Marchionne's reluctance to sell Alfa to VW might have less to do with having a vision for Alfa and more to do with not wanting Alfa as a competitor.
I believe the very fact that the rumors persist and both parties continue to deny the rumors indicates that a deal to sell Alfa to VW is close to happening, or came very close indeed.Well, the article says that Fiat has no interest in selling AR to VW anyways!
...but is ALFA still alive???Alfa in Europe is not dead!
Well, RB, I didn't want to be the one to bring that up, but now that you mention it.........................So, does this all mean that we have to wait two more years before we knwo anything for certain. Hey...wait a minute...did I read this in another thread somewhere?? LOL.
As per the last paragraph, thats right!So, does this all mean that we have to wait two more years before we knwo anything for certain. Hey...wait a minute...did I read this in another thread somewhere?? LOL.
Seriously though-as others have said, the automotive world is not what it was 20 years ago. Perhaps it's more important that Alfa ends up with a stable mother company that can nurse it along and allow it to find it's proper feet again. If it stays under Fiat, it may never get a real chance.