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A couple of interesting quotes from that AW article:

"VW might look at Alfa and see a brand that it could transform into something successful. The technological links and scale benefits are clear--Alfas are all front-wheel-drive, transverse-engine cars," he wrote, adding an Alfa MiTo or Giuletta could be built on a VW Polo and Golf platform."
Great, now Alfa is thought of as an all front-wheel drive brand.

"It's pretty simple in our view--VW could kill the Seat brand and re-launch it as Alfa."
Greater still - VW will create the next generation of Alfas by badge-engineering Seats.

Marchionne said then that he wants to transform Alfa into a “full-line premium carmaker” selling 500,000 units in 2014, up from 102,000 last year, helped by six new model launches.
Hmm, "full-line premium" doesn't sound like "sporty" to me. "Full-line premium" sounds sort of Cadillac-like.
 

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Look, lets face facts... Alfa as we knew it here in the states is DEAD... Even Alfa as it was known in Europe... IS DEAD....

It is a dying brand.... IMHO... the only car that has been made by them in 20 years that even Eeks out what I think an Alfa should be is the 8C Comp. But that isnt really an obtainable car for the masses.

Personally I would rather see Alfa go to someone who has plans to do something with it... than watch it slowly produce mediocre cars, and fall into oblivion.

Not all change is good... but not all change is bad either.... VW is one of the most successful automakers of multi branding in the world... One nice thing about them is that when you look at their cars... each one is exactly what it is supposed to be... VWs are VWs, Audi's are Audi's etc... they make each car to the best of its market without trying to down play one at the expense of the other.

Would I like to see a rear-drive alfa again... Sure.... would I like to see maybe more 4WD alfas ... Absolutely... But Alfa has been largely a FWD platform for 20 years now... and it is what it is...

The 164 is FWD, and it is still an amazing car.... for what it is. Again IMHO daily cars should either be FWD or 4WD... they are just better in inclement weather... For sports cars like a spider... I would certainly hope that it was RWD.... or 4WD.

But this is all academic until some money changes hands... Alfas havent been sold in the USA in 16 years.... and quite frankly, I want to see something new. So who ever can get it to me... WINS in my book.
 

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Alfa sold 22.000 Giulietta's in 3 months in Italy

Hello members,

Could it be that Marchionne is waiting to get a better deal? Alfa sold 22.000 Giulietta's in 3 months in Italy and the journalists here in Holland are enthousiastic about the car and it's potential. Furthermore, the new Giulia (the follow up of the 159) is coming and expectations are high.

Ciao, Olaf
 

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Whaddyaknow. Another doom-and-gloom Alfa thread. Wake me up when the majority of posts mention why someone wants an Alfa Romeo instead of why it makes them cry.

(cue the anecdotes of current model lineup suckage)
 

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Look on the bright side, people. VW just bought Italdesign and this would be a sure-fire way to get another round of Giugiaro-designed Alfas.
 

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I would rather see the name Alfa Romeo put to rest, buried, ashes in an urn, rather than see it turned into a German brand.
Allow me my memories.
Please
 

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...Hmm, "full-line premium" doesn't sound like "sporty" to me. "Full-line premium" sounds sort of Cadillac-like.
Pfffft! Premium!

I want to see Alfas, BMWs, and Mazdas way up in each other's **** on race track.

Won't ever happen, but wouldn't that be cool?!?! Veedub might could make that happen. But I suppose Marchionne will want to do anything he can to save his *** from a fate worse than death if he lose Alfa to Germany!
 

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There could be worse fates. BMW bought the Mini brand and has been reasonably successful with basically ONE car. It is a FWD platform, but at least it appears to be viable now. You never know, VW might do something worthwhile with Alfa. It would make sense for them to differentiate the brand down an *affordable* sporty dimension. That's probably just wishful thinking though. It would be sad if it just became a marketing platform for Seat. No matter how you look at it though, Alfa is not the same company that gave birth my dad's little Giulia Sprint GT way back when.
 

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No matter how you look at it though, Alfa is not the same company that gave birth my dad's little Giulia Sprint GT way back when.
How many companies are like they once were? Very few, I imagine. Alfa was a company run by passionate enthusiasts, and there was an unbroken chain of impassioned engineers from Merosi and Jano all the way through to Satta, Busso, Colombo, etc., unfortunately working sometimes without regard to whether they were making a profit, or even losing money on each car as with the Milano. Then they'd hire the stylists to clothe the car. Now they--and most companies--are run by marketers and bean counters that value branding and image without much thought to substance, and are concerned with making profits, unfortunately sometimes without regard to how they're making the car. I suspect that they now hire the stylists first to create a look, and then stuff a car inside. I think a lot of what made Alfa what they were was letting the engineers call the shots.

I wonder if Marchionne's reluctance to sell Alfa to VW might have less to do with having a vision for Alfa and more to do with not wanting Alfa as a competitor.
 

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Well, the article says that Fiat has no interest in selling AR to VW anyways!

To be brutally honest, if anything i'd rather have it sold to those Volkswagen CEO's in Germany rather than have it bought by India or China, like what happened with Jaguar and LandRover being sold to TATA Motor Corps.
 

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...I wonder if Marchionne's reluctance to sell Alfa to VW might have less to do with having a vision for Alfa and more to do with not wanting Alfa as a competitor.
That is on the nose, Bob. Both points. Marchionne has no vision for Alfa and sure doesn't want anyone to own it that does have one.

Well, the article says that Fiat has no interest in selling AR to VW anyways!
I believe the very fact that the rumors persist and both parties continue to deny the rumors indicates that a deal to sell Alfa to VW is close to happening, or came very close indeed.
 

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ALFA in europe

Alfa in Europe is not dead!
...but is ALFA still alive???
I have to do with this company every day. and specially here in germany we do not see anything positive for the future... NO Spider, NO GT or GTV, NO V6-engine. etc.etc......
Saluti da germania
 

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Discussion Starter #16
U.S. Fiat dealers likely to get Alfa

U.S. Fiat dealers likely to get Alfa

Bradford Wernle
Automotive News Europe -- August 24, 2010 06:01 CET

It's more than likely that Fiat and Alfa Romeo brands will be sold in the same U.S. dealerships, Chrysler CEO Sergio Marchionne said.

U.S. Fiat dealers likely to get Alfa, says Marchionne
Fiat dealers likely to get Alfa, says Marchionne
VW wants Alfa Romeo, but Fiat doesn't want to sell
VW wants Alfa Romeo, but Fiat doesn't want to sell
Follow Automotive News
TOLEDO, Ohio — Sergio Marchionne, CEO of the Chrysler Group, said that Alfa Romeo vehicles will likely be sold at Fiat dealerships in the United States.

About 200 Fiat franchises will be awarded later this year, mainly to Chrysler Group dealerships in metro markets friendly to small cars.

Fiat is preparing to bring Alfa vehicles to the United States starting in late 2012. Marchionne's statement at a press event here Monday day is the strongest indication yet that the two Italian brands will be sold together in the United States.

“It's more than likely that Fiat and Alfa Romeo brands will be sold in the same” dealerships, Marchionne said.

For dealers who get the Fiat franchise, the addition of Alfa would be significant because Fiat now plans to sell only the 500 minicar. Sales start late this year, followed in subsequent years by other versions of the car, including a convertible, electric and four-door.

Alfa plans a return to North America in late 2012 with the mid-sized Giulia sedan and wagon, which replace the Europe-only 159 sedan and Sportwagon models. The Giulias will have transverse engines and front- or all-wheel drive.

Alfa officials are also looking at or planning a subcompact, hatchback, roadster and mid-sized SUV.

On Aug. 30, the company will outline its plans for Fiat's U.S. rollout at a dealer meeting in Detroit. Marchionne said he will not discuss Alfa at the meeting.

At the press event here, Marchionne hosted Vice President Joe Biden, who said the U.S. auto industry is staging a comeback, thanks to federal assistance last year.


You can reach Bradford Wernle at [email protected].
Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20100824/COPY/308249999/1303#ixzz0xX557zQM



Volkswagen wants Alfa Romeo, but Fiat doesn't want to sell

By LUCA CIFERRI, AUTOMOTIVE NEWS EUROPE





Fiat S.p.A. is refusing a new round of Volkswagen AG overtures to buy its troubled sporty Alfa Romeo brand, company sources told Automotive News Europe.

VW is on an acquisition spree to help its bid to topple Toyota Motor Corp. as the world's No. 1 automaker. Asking not be named, two VW executives have confirmed that VW,Europe's largest automaker, is �seriously interested� in buying Alfa.

But a high-placed Fiat executive told ANE on condition of anonymity earlier this month: �We have no intention at all of selling the brand to VW.�

Then Monday, after new rumors emerged about VW's interest in Alfa, a Fiat spokesman said the company is sticking to a turnaround plan for Alfa announced by Fiat CEO SergioMarchionne in April.

Marchionne said then that he wants to transform Alfa into a �full-line premium carmaker� selling 500,000 units in 2014, up from 102,000 last year, helped by six new model launches.

In April, VW CEO Martin Winterkorn told reporters that he admires Alfa, but said the VW group, which is in the middle of taking over sports car maker Porsche, is not planning to add another brand.

In recent years, VW has recruited former top Alfa executives Walter de' Silva as its design chief and Luca De Meo as marketing boss. It also owns Italian supercar maker Lamborghini and took a 90 percent stake in Italdesign Giugiaro earlier this year, but Winterkorn said: "Our appetite for buying in Italy is fully satisfied."

Winterkorn's statement was clear, but there are a number of other Alfa fans in VW's Wolfsburg headquarters, such as VW Chairman Ferdinand Piech, as well as de' Silva, who was Alfa's design director before joining VW in 2000 and De Meo, who was CEO at Alfa before joining VW last summer.

Analysts are skeptical about whether Alfa can reach Marchionne's ambitious target of 500,000 annual sales under Fiat.

�Maybe Alfa could get to a half million unit sales a year, but only after the brand is sold to Volkswagen,� Arndt Ellinghorst, global head of automotive research at Credit Suisse, told the Automotive News Europe Congress in Bilbao, Spain, in June.

Massimo Vecchio, head of industry research at Mediobanca in Milan, said: �Alfa plans to sell 85,000 units in the United States in 2014, therefore Fiat's plan really means it wants to boost sales in Europe from 100,000 units to more than 400,000. I do not see how they will be able to steal so many buyers from their German competitors.�

Fiat does not report separate financial results for its brands, but sources say Alfa has lost between 200 million euros and 400 million euros a year over the past 10 years.

Alfa could support VW's growth

Rumors of a possible sale of Alfa to VW surfaced first in Turin and Wolfsburg late last year. The buzz has not died down despite VW's and Fiat's repeated denials that a deal is in the works.

VW would be interested in purchasing Alfa Romeo should it become available to buy, Automobilwoche, an AutoWeek sister publication reported Monday, citing an unidentified high-ranking VW manager.

Alfa Romeo could support VW's growth strategy, the manager said. "Alfa is a globally recognized brand with sporty genes and a great tradition," the paper quoted the VW manager as saying. "If such a treasure could be had, we must not hesitate...too long."

Volkswagen is often considered by analysts to be the most successful multibrand car company in the world, selling everything from VW Golf hatchbacks through luxury sedans from Audi to 16-ton Scania tractor trailers.

Yet VW's biggest problem remains Seat, a Spanish brand that has failed to expand significantly outside of its domestic market, where it is also losing share.

At one point, Seat, which sells three times more cars than Alfa Romeo, tried to position itself as a competitor to the Italian brand.

Bernstein analyst Max Warburton wrote in December that technological similarities to VW's own model range could offer financial savings while handing the German carmaker control over arguably one of the European industry's most powerful names with a long and rich history in racing.

"VW might look at Alfa and see a brand that it could transform into something successful. The technological links and scale benefits are clear--Alfas are all front-wheel-drive, transverse-engine cars," he wrote, adding an Alfa MiTo or Giuletta could be built on a VW Polo and Golf platform.

"It's pretty simple in our view--VW could kill the Seat brand and re-launch it as Alfa. Former VW CEO Bernd Pischetsrieder used to say that he wanted to turn the (struggling) Seat brand into a 'Mediterranean, emotional, sporting brand--VW's Alfa Romeo,'" Warburton wrote.

"Rather than imitate, why not just actually become Alfa Romeo?"

VW spokesman Michael Brendel told Bloomberg News that the company doesn't comment on market rumors.
 

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My 2 cents here. Well, for some dont know what is goin on in Europe, I must say that started before some months Alfa is making a lot of noise and spent millions euro in special events etc. Something good is gonna happened , no doubt. NOW I WILL SAY SOMETHING INTERESTING AND THIS IS NOT A ...MYTH. Do you know that in some "small" european markets there is a TOP German brand that " under the table and without any noise" HAVE ALLREADY BOUGHT FIAT? The distribution remains FIAT/ALFA but the local owner is THIS German brand ...Knowing that I thought that THIS German brand targets for Alfa , which is very good, indeed. More over there are chief technical engineers from THIS German Brand who training the old engineers from FIAT/ALFA ... also travels a lot to ITALY lately...Now , I see here about VW, so my first thoughts about the first German brand seems logical to me, since VW discovered this and maybe wants to be first...What is the other German Brand? Ok, It is not the BMW, not the Audi, but the MERCEDES. So, everyone wants ALFA. Further more , I know that the epiphanic target of the MERCEDES is MASERATI (FIAT), now I'm also sure that mainly was for the ALFA. FIAT plays now the game, she has 2 offers from 2 German Giants .

For the US fellows, If it will be VW or Mercedes, you should have there nice **** good alfas again, for us in Europe , the scenario has been already started....
 

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So, does this all mean that we have to wait two more years before we knwo anything for certain. Hey...wait a minute...did I read this in another thread somewhere?? LOL.

Seriously though-as others have said, the automotive world is not what it was 20 years ago. Perhaps it's more important that Alfa ends up with a stable mother company that can nurse it along and allow it to find it's proper feet again. If it stays under Fiat, it may never get a real chance.

RB
 

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So, does this all mean that we have to wait two more years before we knwo anything for certain. Hey...wait a minute...did I read this in another thread somewhere?? LOL.

...

RB
Well, RB, I didn't want to be the one to bring that up, but now that you mention it.........................:D
 

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So, does this all mean that we have to wait two more years before we knwo anything for certain. Hey...wait a minute...did I read this in another thread somewhere?? LOL.

Seriously though-as others have said, the automotive world is not what it was 20 years ago. Perhaps it's more important that Alfa ends up with a stable mother company that can nurse it along and allow it to find it's proper feet again. If it stays under Fiat, it may never get a real chance.

RB
As per the last paragraph, thats right!
 
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