It has always been cool to have a unique car. It was always "cool" to have a hot rod. But a Ralph Lauren was around cars since Seinfeld was in diapers. Collecting has taken on a new life. Some collect a certain marque (Seinfeld, Steve Mcqueen/Porsche), some collect unique valuable cars (Leno). Lauren collects cars that are a reflection of him and his business. All of his cars are things of beauty, style, grace and speed. Ralph Laurens' GTO alone (IMHO, one of the most beautiful cars ever made) last I knew, was worth in the $15 million range. That puts him in a SERIOUS collector league that is more in bed with an art collector, which many of his cars are. Pure art.....By the way, does anyone know when the next showing of The Discovery Channel Ralph Lauren special will be shown out west here?? I missed it....