Advertising in the right place ALWAYS pays off. Here's a cheap idea:How about a add on the BB?
40,000+ impressions a day and going directly to people with a Alfa Romeo interest.
What about placing an AROC tag-line and link advertisement to sell AROC memberships via auction in the Alfa category on E-Bay Motors? I'll bet that would get a few new memberships going!
I'm not sure how many other chapters do this, but in the Mid-Atlantic Chapter, the club gets free advertising before each meeting or public event via the CAR events section of the local newspaper. It's a public service announcement. To make it easy, just get one member to make sure that each meeting is announced during the week before the meeting. In the Hampton Roads area, that has proven to be a wonderful source of new members.