I use those long Q-Tip kinda things with wood handles to clean the seats on/in the hole before restarting the plug. I soak the cotton end in solvent and swab it out.
Plus one on the crush"iness" of the sealing washers.
I've also seen folk use a shop vac and put the nozzle down over the plug before removal to remove any debris. Aside stripping the threads, problems seem to arise with pulling the boots off the plugs as well. Mr Randall' advice is well advised. The dielectric grease is a great tip as well.
here's 2 pics of the tools I use and 2 types of plug. The socket may or may not work the first time you break them loose but after changing, they come out easily with this set up. The plugs are both from 4 cyl Alfa engines. Used but they clean up well and are spares if needed. Ones a Beru from the 164 - commonly known as a "peanut plug" as the hex is 5/8 inch - and the other from the 75 and it's a Lodge 2HL. Very hard to find new and very expensive here in Italy. I have 4 new ones that were a gift and really dont want to use them.
The 2 final pics. Note the two types of ends at the top of the plugs. One - also seen above on the Beru - is the threaded clip on type and the other is the "normal" kind. Sometimes, in the box will be an end you screw onto the threaded end. It's wise to check what kind of end the removed plug has and ensure your set up is the same.
Also shown in the top pic, is the tool to check and adjust the gaps. Alot of us use different brands of plugs with single electrodes thus require setting. On the multi pronged plugs like these 2 are, YOU DO NOT adjust the gap. On the next set of pics you'll see this tool and how it's used. ciao jc