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Filed under: Jaguar, Land Rover, Earnings/Financials, Alfa Romeo, FIAT

The upcoming Alfa Romeo 169 flagship sedan is slated to be based on a modified platform from sister-company Maserati, but a potential tie-in with Jaguar could provide an interesting alternative.
A report from British magazine Autocar recalls that Alfa's parent company Fiat initially expressed interest in acquiring Jaguar and Land Rover from Ford, but decided to pass in favor of focusing on the rejuvenation of its own divisions instead. However, Indian automaker Tata, which is tipped to have placed the winning bid for the English marques, shares close relations with the Fiat Group. The Italian auto giant advised Tata on its acquisition bid, and the partnership could stand to benefit the Alfa Romeo division.
Borrowing a platform and powertrain from Jaguar could, according to Fiat chief Sergio Marchionne, lead to a "stunning" rear-drive Alfa 169, while optimizing the cost to benefit ratio for the Italian automaker. As Autocar points out, Land Rover's existing American dealership could also prove an irresistible asset for Alfa Romeo's imminent return to the US market.
[Source: Autocar]



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Borrowing a platform and powertrain from Jaguar could, according to Fiat chief Sergio Marchionne, lead to a "stunning" rear-drive Alfa 169, while optimizing the cost to benefit ratio for the Italian automaker.
I would much rather see a 169 based on a Maserati platform. Thank god you can't take anything seriously from Fiat these days...
 

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I would much rather see a 169 based on a Maserati platform. Thank god you can't take anything seriously from Fiat these days...
Quiet! RussianM3_dud (sic) might hear!! :D Seriously though, I think if they based the 169 off the Maserati platform it'd be a bit too expensive for the market they're aiming for...the 169 should be "5 Series" range right? Don't know though, maybe it'd work.

...and I can't see why Alfa can't develop their own rwd platform.
$$. Why spend money to develop your own, when you can save cash and time by partnering with someone who's developed one already?

I'm still waiting for jimcra to chime in....I think he predicted this strategic partnership about a year ago. Amazing.
 

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Sometimes it is very frusterating to hear the boys in the Fiat ivory tower ramble on. They really need to focus hard on expanding, colaborating and extrapolating the internal Maserati/Alfa Romeo relationship for all it is worth. If they do this both cars will benefit in a huge way and the brands will flourish tremendously! The last thing Fiat needs is a Jaguar brand that has already been destroyed by Ford. Stay far clear! Are you listening Mr. Sergio Marchionne??
 

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Not to say that the Jaguar brand is 'healthy' at the moment, but can you really say Ford has 'destroyed' them?? Prior to Ford's takeover they were in pretty dire straits. Owned by the government after they couldn't sustain their own business, horrible reliability, terrible build quality, almost no residual value, and no hope of any change for the better. Ford's handling of Jag has been far from perfect, but I think they saved Jaguar from a pretty miserable fate.

I think FIAT already decided not to bid on the Jag/Land Rover pair. I think the current brainstorming should be that FIAT could leverage it's good relationship with TATA to utilize the Jag/Landy infrastructure in North America for sales, service, and parts distribution. Concepts of platform sharing do seem a bit....premature?
 

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...I'm still waiting for jimcra to chime in....I think he predicted this strategic partnership about a year ago. Amazing.
Well, not a year ago, but he certainly said it. Here is his post:
Back in June, people thought I was insane and crazy to state, "don't be surprised to see a big announcement between PAG (Ford) and Fiat". Welllll, according to The Daily Telegraph today, Fiat is ready to team up with Tata to buy Jaguar and Range Rover!!!!!!!!! Fiat would take a "minority" stake. I say again, as I said then, putting an Alfa on a Jag or Range Rover showroom makes more sense as they would compliment rather than compete.
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Anyone else find this ironic? After all Ford was all set to buy Alfa when the Italian government and FIAT stepped in at the last moment and bought it out from under them. Ford then 'settled' for Jaguar. Just think about how Alfa would be doing if Ford would have been successful...

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Anyone else find this ironic? After all Ford was all set to buy Alfa when the Italian government and FIAT stepped in at the last moment and bought it out from under them. Ford then 'settled' for Jaguar. Just think about how Alfa would be doing if Ford would have been successful...
I think...

1. They would still be sold in America.

2. They would still be rwd.

3. They would be selling a hell of a lot more globally.
 

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I think...

1. They would still be sold in America.

2. They would still be rwd.

3. They would be selling a hell of a lot more globally.
You forgot #4: They would be available to rent. :)

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I think they would have bungled Alfa just as bad as they did Jag. Just imagine a Ford Mondeo badged as an Alfa...
 

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The European version of the Mondeo wasn't a bad car, and it won the BTCC at least 2 years!
I've heard that the current and immediately previous generations were both bloody good!

GianniB said:
I think they would have bungled Alfa just as bad as they did Jag. Just imagine a Ford Mondeo badged as an Alfa...
In any case, FIAT already converted most of the modern Alfas to share many design attributes with a car like the Mondeo. Subjective comparisons aside, the 156 and Mondeo are really not world's apart. So I fail to see how the above quote should strike fear into our hearts. If Ford had acquired Alfa, there's at least a chance that we'd have had access to them for the past decade and that they wouldn't have migrated almost their entire lineup to FWD. Heck, with Ford's financial trouble we could probably have gotten them with 0% financing and "below invoice"! :D

Enrique, Thanks for supplying the quote! I'm still wonder how he managed that prediction. ;)
 

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Oh this can only end well.. who better to borrow a platform from than the same people who brought you the X-Type?

No offense to any Jag owners/fans, I just think Alfa would be better off sharing a platform with somebody else. Although it could also be worse, so eh..
 
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