It was my understanding that this car is built on the same platform as one of their other small cars. I do not know exactly which one it is but I think it is the Panda. I read somewhere that the 500 gets premium pricing over the Panda - something like 2,000 to 4,000 Euros over the price of a Panda. Some writers had questioned why anyone would pay the higher price for a similar product, other than the 500 is a much cuter car. So, it does not appear from what I have read that the profit per unit is too tight. Probably, just the opposite, I think Fiat has hit a home run with this car. They have probably sold out their initial production run estimate and are trying to expand production.Great little car. But it's a very small car, built to a tight price point (little profit per unit)...
Ha Ha Ha "Technically ready" in Italian must not translate to English very well. They've been saying that about Alfa's return for years, and it keeps getting pushed further and further into the future.From italiaspeed.com:
Technically we are ready," Italian daily newspaper la Stampa reported Marchionne as saying.
Theoretically, there's no reason that a cute mini-Fiat couldn't be sold here, but here's an interesting comparison:Good thoughts, though and if Smart can sell their small, no butt car, then why not Fiat.
Most likely it would be sold through the Alfa / Maserati dealerships as an additional "boutique" offering. Sort of like an accessory clothing line or luggage set for new owners of the Fiat's bigger cousins.The Fiat 500 was developed by Fiat, would almost certainly have to be marketed as a Fiat, and would be distributed in the US by whom?
I think to compete with small cars like Smark, Austin mini cooper,Scion XB,XA,Honda Fit, fiat needs and Old friend back like Pininfarina, Bertone, Zagato, to make new Cars like this one Nido By Pininfarina, this way Fiat can offerd at least 3 choices one by each car disingner then Lancia can bring there cars and Alfa too. there is a big market now here in the U.S.A. in small cars.Looks more like two thirds off...