1.4 S-JET 90hp target Golf 1.4 85hpWorld preview - Fiat Bravo: a perfect balance of Beauty and Substance
On January 29, the new Fiat Bravo will be presented to the international media in Rome, going on the market all over Europe in the following weeks.
The model is built in the Piedimonte S. Germano plant (Frosinone), and aims to become a benchmark in the most important segment of the European market. To achieve this goal, the Fiat Bravo has been designed and developed as the ideal synthesis of Beauty and Substance.
Beauty as the most up-to-date expression of Italian style
Developed by the Fiat Style Centre, the exterior design of the model is unmistakably ‘Italian’, another step forward in the development of the brand’s new stylistic identity.
The new Bravo arouses emotions at first glance, and it welcomes driver and passengers aboard in a passenger compartment where they will appreciate the quality of the materials and the care dedicated to even the smallest detail.
The Fiat Bravo cleverly combines a compact five-door body with an extraordinary amount of interior roominess: it is 434 centimetres long, 179 cm wide, and 149 cm high, with a wheelbase of 2.6 metres, and a loading capacity of 400 litres that tops its class.
Substance in the form of an innovative, reliable, quality car
The Fiat Bravo aims to be a car of ‘substance’, thanks to a lavish array of technological features and quality standards worthy of a higher class where safety, comfort and driving enjoyment are concerned.
The Fiat Bravo is an agile car that is entertaining to drive in every situation, thanks in part to the wide choice of engines, which include the popular turbodiesel 1.9 Multijets (120 and 150 bhp), the 90 bhp 1.4, and a new family of turbocharged T-JET petrol engines (120 and 150 bhp 1.4 Turbo) that now make their debut, combining low consumption and outstanding performance.
http://www.fiatautopress.com/download/GRUPPO01~MODELLI_ATTUALI_F/061023_F_Logo_800.jpgIn recent months, the Fiat brand has implemented a new strategy, which is underlined by the many new products that have been presented: from the Croma to the Grande Punto, the Panda and the Fiat Sedici, and they will soon be joined by the new Bravo. As Luca De Meo, President of the Fiat Brand, explained, “In this important, dynamic context, we have decided to acknowledge the progress achieved so far, by changing our logo, as a tangible sign of the new impetus that is projecting us towards future challenges. This is why the new logo will make its debut on the front of the new Bravo, before being gradually adopted on all Fiat models.”
Created jointly by RobilantAssociati (an agency specialising in Brand Advisors & Strategic Design) and the Fiat Style Centre, the new symbol is derived from the famous shield that decorated the front of Fiat cars from 1931 to 1968, with the vertically elongated letters of the word ‘FIAT’ standing out against a ruby red background, encased in a chromed round frame. It has a three-dimensional effect which conveys an idea of technology, Italian design, dynamism and a strong personality, while it also harks back to the round logo (white wording against a red background, surrounded by laurel leaves) that identified powerful, high performance Fiat models for many years.
The essential, strong new logo therefore conveys ‘ongoing change’, a sign of the past re-read in a modern key which is particularly representative of Fiat today, a brand projected towards the challenges of the future but also proud of its historical identity. The two main elements of the new logo (the shield shape and the colour red) immediately bring to mind the Fiat 524 of 1931, which was the first to use a rectangular logo that blended into the new grille, designed with stylistic but also aerodynamic pretensions, in the shape of a shield with vertical elements.
The new FIAT logo is designed to sum up the mission of an Italian company that for over one hundred years has been building good-looking cars that are accessible and capable of guaranteeing the best quality of everyday life.
I cant help you more than the below...johnei said:I'm curious about the sales figures for Alfa. I haven't been able to find them. Sakiss do you happen to know those?
Western European Alfa Romeo sales are at 121,729 as of the end of October 2006 (+10.7% from 2005), hopefully on target to reach close to 150k units by the end of the year.I'm curious about the sales figures for Alfa. I haven't been able to find them. Sakiss do you happen to know those?