The History
This is my understanding from this book.
"...the owners combined two symbols that had been associated with the city of Milan since the Crusades: a red cross and a serpent swallowing a man. The red cross is an obvious Christian symbol of medieval heraldry. The man in the serpents mouth is a Saracen (a muslim), so the serpent motif recalls the Christians Crusaders' defeat of teh infidels, a fact that is probably not detailed in certain of Alfa's current marketing areas." - Alfa Romeo Owner Bible Author: Pat Braden
This is my understanding from this book.
"...the owners combined two symbols that had been associated with the city of Milan since the Crusades: a red cross and a serpent swallowing a man. The red cross is an obvious Christian symbol of medieval heraldry. The man in the serpents mouth is a Saracen (a muslim), so the serpent motif recalls the Christians Crusaders' defeat of teh infidels, a fact that is probably not detailed in certain of Alfa's current marketing areas." - Alfa Romeo Owner Bible Author: Pat Braden