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From the Detroit Free Press. Looks like Alfa is serious about returning.

Concours d'Elegance

Alfa Romeo zips into show
$200,000 Italian super car to debut
August 1, 2007

BY DARRELL HUGHES

FREE PRESS BUSINESS WRITER

The president of Maserati North America said Tuesday that the company is bringing the legendary Alfa Romeo brand back to the United States after a 12-year hiatus.

The announcement came as the company debuted a 2008 Alfa Romeo 8C Competizione at a preview of the Concours d'Elegance, which will take place Sunday at Meadow Brook Hall in Rochester Hills.

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The $200,000-plus super car will be imported and distributed to select Maserati dealers, said James Selwa, Maserati's North American president. Fewer than 100 vehicles will be sold in the United States, and they will go on sale in 2008, he said.

"This is going to be a spectacular remaking of Meadow Brook ... and for us to do the debut of an Alfa Romeo in Detroit is a pretty significant action on our part," said the New Yorker, who also has a home in Bloomfield Hills.

The company has not decided which of the 50 U.S.-based Maserati dealerships will sell the cars. There are two locations in the metro Detroit area, Maserati of Troy and Cauley Ferrari Maserati of West Bloomfield.

Alfa Romeo, which has a rich racing history, stopped selling cars in the United States in 1995 because of low sales. However, rumors of the brand's return have been circulating in recent years.

The news comes as Concours organizers are trying to give the classic car show a racier image. In addition to the 450-horsepower Alfa Romeo, Maserati also showed off the Maserati GT, which will go on sale in the fall.

Concours d'Elegance organizers are using the contemporary super cars to attract younger patrons.

"Young people want to see that latest greatest," said event chairman Larry Smith.

Troy resident Leslie Dreist, 35, said she has been noticing younger crowds at various classic shows in recent years."It's not specifically just people who bring their kids with them," said the owner of a 1937 Cord 812 super-charged Beverly. "It's the mid-teens, twenties and early-thirties. Those people that can make the decision to go to the show by themselves without being dragged along by their parents."

About 225 classic cars, 40 four-cylinder motorcycles and 30 contemporary super cars will be on display at the event, Smith said.

A notable attraction will be one of the most expensive cars in the world, a 1931 Bugatti Royale that is worth more than $10 million. The car belongs to Henry Ford Village and is one of six in the world.

Fifty-two judges will give awards to the classic car and motorcycle owners. There are no cash prizes, Smith said.

Selwa, who is also a judge, said he would look for authenticity and at the overall appearance of the vehicles."

Delmas, 63, and Polly Greene, 61, loaded their 1960 Alfa Romeo 2000, which is a concept car, into a trailer and drove from Florida to showcase it.

Delmas Greene said, "If you're a car nut, this is the place to be."

Contact DARRELL HUGHES at 313-223-4479 or
[email protected].
 

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I am anxiously waiting for some definitive news on the arrival of the new Fiat/Abarth 500 as well for the U.S. market! I would buy one of those for sure! :D They seem to love teasing us don't they?
Charles
 

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I am anxiously waiting for some definitive news on the arrival of the new Fiat/Abarth 500 as well for the U.S. market! I would buy one of those for sure! :D They seem to love teasing us don't they?
Charles
Ofcourse they do love teasing us... anyway somehow then only we will have infinite bounds of excitement when you get one atlast :p...

Seriously though.... The new Fiat 500 is the cutest car I have ever seen, nothing comes close to its design, fit, finish and elegance (in small car segment :)). I wonder if any other car company in the world will have such a lavish and legendary functions held for the introduction of their cars (doesnt matter new or restyled).... hats off to Italians.

-Pavan.
 

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Seriously though.... The new Fiat 500 is the cutest car I have ever seen, nothing comes close to its design, fit, finish and elegance (in small car segment :)). I wonder if any other car company in the world will have such a lavish and legendary functions held for the introduction of their cars (doesnt matter new or restyled).... hats off to Italians.

-Pavan.
Has anyone heard if they designed the new Fiat 500 to meet US crash requirements? If so, they would be a great indicator that they intend to bring the car over here to us.

Thanks,

Jeff
Dallas, Texas
 

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Has anyone heard if they designed the new Fiat 500 to meet US crash requirements? If so, they would be a great indicator that they intend to bring the car over here to us.

Thanks,

Jeff
Dallas, Texas
I dont know abt the US crash tests, but it has full five star for Euro NCAP ratings... and Fiat really wants to get this into US market thru its Maserati dealers as recently US market is moving more towards small cars (Fit, Yaris, Versa etc etc funky/ugly cars).

-Pavan.
 

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Has anyone heard if they designed the new Fiat 500 to meet US crash requirements? If so, they would be a great indicator that they intend to bring the car over here to us.

Thanks,

Jeff
Dallas, Texas
Hey they are bringing the smart car. Should be able to conform to US standards. Much better looking than the BMW mini. ;)
 

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Ofcourse the Benz smart car is alot safer than Mini...:) and I dont see any point why Fiat cant introduce its small car....

-Pavan
 

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One thing which is causing Fiat et al to hesitate about returning is the fact that the US dollar is tanking against other currencies, making it very difficult for foreign manufacturers to sell their home country manufactured products at a competitive price. One way to protect the price is for them to produce the product in this country as do, say, Honda, BMW, Toyota, etc.
 

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The 8C will also be on display on Saturday exclusively for those at the AROC convention. Nice timing on AROC Detroit's part. I will take pictures.
 
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