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Filed under: Geneva Motor Show, Marketing/Advertising, Hatchbacks, Alfa Romeo


One of the reasons that autocratic rulers don't open themselves up to democracy is because there's a good chance they won't get what they want. The ruler in this case is Alfa Romeo, which held an online poll to name its next car, and the winningest result was "Furiosa." It has been speculated that Alfa is furious with the name, and that, in the best tradition of unhappy autocrats, the results have been vacated: the car will not be named the Furiosa.

Alfa supposedly thinks the name is too close to the movie series The Fast and the Furious, and the company also objects on the grounds that the word "furiosa" connotes a woman who is angry and/or gay. Which, hypothetically, isn't the image they're trying to promote with the car. Now it is said that the car will appear during at the Geneva Motor Show with a name -- as yet undecided -- that begins with an "R." Any suggestions?

Thanks for the tip, Carlos!

[Source: Argentina Auto Blog]
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I'll be just glad to see it come to the U.S., rwd or fwd... and I wasn't wild about the connotation of "furiosa" either, although I was not aware of the other double meaning!

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Alfa Declares a Do-over: New Hatch Won't Be Called Furiosa

I'll be just glad to see it come to the U.S., rwd or fwd... and I wasn't wild about the connotation of "furiosa" either, although I was not aware of the other double meaning!

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You guys see something in this car that I don't. I'd be furious if "forced" to buy one. Certainly, based on previous offerings, Alfa can do better than that design, which is not appealing to me. But then what do I know?
 

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You guys see something in this car that I don't. I'd be furious if "forced" to buy one. Certainly, based on previous offerings, Alfa can do better than that design, which is not appealing to me. But then what do I know?
Well you're a potential Alfa customer if they come back. What do you know? You know what you want and that's all you need to know.

I have a feeling that the car's design will change quite a bit as it's not even in the prototype stage yet. The picture above is just a rendering. I hate it, and I won't be bying one when they arrive.
 

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You guys see something in this car that I don't. I'd be furious if "forced" to buy one. Certainly, based on previous offerings, Alfa can do better than that design, which is not appealing to me. But then what do I know?
I'm not crazy about the style either, and don't really see myself as a potential owner of such a hatchback. Nonetheless, this style is popular. Many like the aggressive looking front, with the back that is roomy and therefore practical. Preferences change over time, and I do see this design (or a derivative) as one that could be well received in today's market. More important, this particular vehicle is supposed to offer very advanced technology for its low price, and I think that is a really important factor that could tip the scales favorably for Alfas in the U.S.

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Well you're a potential Alfa customer if they come back. What do you know? You know what you want and that's all you need to know.

I have a feeling that the car's design will change quite a bit as it's not even in the prototype stage yet. The picture above is just a rendering. I hate it, and I won't be bying one when they arrive.
Well the car is just a rendering, but i would say it is signed off as it will be shown in march with sales by june in italy.

This car is not destined for the U.S its primary market is europe where small hatchbacks are number 1.
 

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face it... the Beemer 1 series is an absolutely UGLY car yet everyone here seems to want one. This will go the same way. Upwardly mobile professionals are buying (more precisely: leasing) the 1 series as a statement, and these same people, who believe they have a bit more cosmopolitan tastes will opt for the new Alfa.
 

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face it... the Beemer 1 series is an absolutely UGLY car yet everyone here seems to want one. This will go the same way. Upwardly mobile professionals are buying (more precisely: leasing) the 1 series as a statement, and these same people, who believe they have a bit more cosmopolitan tastes will opt for the new Alfa.
I actually love the look of the 1 series.Yet I hate them on principle.
 
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Well, the Beetle taillights are unattractive here, and the obvious BMW ripoff is hardly groundbreaking. Forward-looking automobiles (that are first in a series) are not made by looking backward, I don't think, but even if they were, I would think the company in question would look back toward its own heritage, rather than its competition.

Although it's not automotive, per se, a case in point is Ducati and the recent 1098, which was Ducati's attempt to "fix" the "error" of the xx9 series, which was a thorughly unique and innovative design, but simply did not sell.

In designing the 1098, Ducati went back toward its heritage, and renewed the line which ended with the 996 series (and 748), and in setting numerous sales milestones, the 1098 showed that Ducati had seen the "error" of their ways (for being too modern with the xx9 series), and the public received what it truly wanted, which is the past dressed up with modern accroutements, leading to the old adage that one can't go broke underestimating the American People's zest for the avant garde.

But Alfa left its past behind a long time ago, I suspect, now if they could only do the same with BMW's, and so on.{smile}

David
1986 GTV-6
 

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Alfa Declares a Do-over: New Hatch Won't be Called Furiosa

I'm not crazy about the style either, and don't really see myself as a potential owner of such a hatchback. Nonetheless, this style is popular. Many like the aggressive looking front, with the back that is roomy and therefore practical. Preferences change over time, and I do see this design (or a derivative) as one that could be well received in today's market. More important, this particular vehicle is supposed to offer very advanced technology for its low price, and I think that is a really important factor that could tip the scales favorably for Alfas in the U.S.

Best regards,
Even taking that into consideration, I consider the car "ugly" based on other designs available by competing manufacturers. When the first new bodied GTVs came out, I didn't like them but learned to appreciate them. That is not the case here. There is no way I will learn to appreciate this style nor consider it an "Alfa" at any price, including giving them away. There is a part of me that says that is what will end up happening. And that "affordable" price is in what thousands range?

I like the newer Maser that is a sedan but so well designed that it looks like a coupe if you don't look closely; the rear doors are well disguised in the roof line and sleek design of the car. No, I don't know what model it is. Could be the Quatro something. Haven't been out pricing them either, my uneducated guess, $150k.
 

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