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I don't know how many of you actually watch the new Episodes on Showtime, but evidently Alfa Romeo marketing has scored a kind of coup.
Saw this article on the Examiner.com
It's a very "inside Hollywood" show and kind of hard for me to watch, but I think that I will give it another try, just to catch a glimpse of my dream vehicle.
 

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tv alfa

We've watched the first 3 installments of the show mentioned. The "star" drives an 8C convertible. I couldn't figure out why there were color coordinated covers for the headrest portion of the seats as seen in the in car shots...until i realized that those covers conceal embossed alfa logos. Perhaps a coup for alfa because the car is presented repeatedly, but the alfa name may not ever appear.

BTW, we've given up on the show...

Gmack
69 Spider
74 GTV
 

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Those covers aren't actually headrest covers, they are suit covers, part of the custom-fit luggage set, that you hang on your seats.
 
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