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The story is very simple - for chinese people. Their life is influenced by numbers,
by "good" ones like 1, 2, 3, 6, 8 and 9 and "bad" ones like 4, 5 and 0.

In cantonese speaking regions like Hong Kong, Singapore, Guangzhou and also in Malaysia the number 4 ("sei") is the most unlucky number - because it means "death" or "die". Naturally so it wasn't able to sell cars of the type 164 ("yat low sei" = always die) in this area and the few buyers immediately removed the plate "164" from their cars. When Alfa Romeo heared about this, the company changed the designation for the market of South East Asia and our normal Alfa Romeo 164 was officially named as "168" - with an 8 at the end.

Now everyone was happy - because the 8 is pronounced in the cantonese language as "faht" which is similar to the word "prosperity". Together with the 1 ("yat" = always) and the 6 ("low" = long life and healthy) nothing can go wrong. Buy a "yat low faht" and be lucky - that sounds not only for chinese people very much better.
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