Alfa Romeo Forums banner

1 - 7 of 7 Posts

·
Registered
Joined
·
22 Posts
I know very little about the 168. It was a 164 marketed in Asia. The difference is only in the 8 and 4...168 being lucky numerically. Simply thoughtful marketing. Unlike GM selling Nova's in Spanish speaking countries.
 

·
Registered
Joined
·
484 Posts
Excellent point jfournier. For those of you not in the know, No va is spanish means, doesn't go!!!! Great name for a car. Apparently the numerical sequence ending with a 4 is unlucky in asia. I'm not sure that 8 is lucky, but rather it was to get away from the 4.
 

·
Registered
Joined
·
959 Posts
Discussion Starter #6
Please take a look at jess' excellent link:
164, when pronounced as a phase, literally means "the more you go the more you die.
168 means "the more you go the wealthier you'll be.
Chevrolet Nova being sold in Mexico, where no va literally meant, "won't go" in Spanish
 

·
Registered
Joined
·
615 Posts
Lucky 8s

In Asian (Chinese) culture, the number 8 is considered lucky or bringing forture (wealth). In San Francisco you will see many cars with personalized license plates with lots of 8s in them and asian drivers. For example:

YAN8888
HO88888
LEE8888
CHAN888

Etc.

Garrett.
 
1 - 7 of 7 Posts
Top