I agree totally. I think these folks have their heads a bit too far up in the clouds.
It would be great to see them trying to go head to head with the newer Porsches - bring them a bit closer to us terrestrials who do not have access to inherited oil fields (nothing against those folks who do have such access).
You can actually push the limits of these cars on the street which is something I doubt you could do with an 8C or a Viper. Push those cars in public and you'd wind up behind bars ;^)
I've been following FIAT carefully, watching their US marketing. It's pretty sad, abortive, uncoordinated. Speaking as someone in the industry who knows how to connect with the US audience, I would say they have some bad council. I doubt that Alfa will fare any better. They'll probably inherit some agency from Chrysler or GM
The US market is dying for a small, loud, nimble, beautiful and accessible sports coupe. There's nothing out there right now beyond a handful of Japanese offerings. I really think it's a big gap. If Alfa can get that 4C out there and get the word out it might just do the trick!
Speaking as a Jr. Z owner I'd love to see a small displacement new production Alfa Zagato. I would actually buy that, assuming that it didn't have a Miata engine