Join Date: Apr 2017
Location: Western Pennsylvania
Comments about the new Alfa logo
I just tripped over a discussion on another site about how nice the new Alfa romeo logo looks. Have you seen it? I'm going to put my 2 cents in here and hopefully others will chime in. Maybe, if we are really lucky, somebody at Alfa will read the thread. I'll start. Add what you want if you want to.
Frankly, I'm at a loss as to why they have to mess with the Logo at all. Porsche has had essentially the same logo for seven decades. BMW has never changed their logo, other than the type, since 1917. Bentley? Nine decades. Mercedes? Not substantially since the 1930s. Aston Martin? 1937. What's the point of downplaying a truly great heritage? This new logo, especially the snake, looks like a kindergarten kid drew it. Is it a snake or a dragon? (it no longer looks like the Biscione it was fashioned after.) It is kissing an angelfish!?!? Yes..a dragon kissing an angel fish. I can't un-see it. What's with the chain link fence in the background? And that kid who drew it forgot to leave enough room at the top of the snake/dragon for the crown, which is now off to the side and looks like a 3-person judging committee. In an effort to modernize a logo that does not need to be modernized, Alfa has created something that looks truly unrefined and ordinary. Go back to the SOURCE! The flag of Milan and the Visconti coat of arms. This logo is a hollow facsimile of what it once meant.
Perhaps part of the issue is that this logo was never simple. Do people want really simple logos today?
There. I said what I was thinking. What are you thinking?
Alfa-current: '66 Duetto, '69 Spider
Past: '74 Spider, '76 spider, '80 GTV 6
Other-Current: 10 BMWs, Ram 1500
Other-past: 16 BMWs, MGs, Triumphs, other stuff that doesn't count.
Last edited by Hodgepodge; 05-06-2017 at 09:19 AM.