Comments about the new Alfa logo - Alfa Romeo Bulletin Board & Forums
 9Likes
  • 1 Post By Hodgepodge
  • 1 Post By PSk
  • 3 Post By Alfajay
  • 1 Post By DPeterson3
  • 1 Post By Alfaboutvegas
  • 1 Post By gtv2000
  • 1 Post By howndog
 
LinkBack Thread Tools Display Modes
post #1 of 15 (permalink) Old 05-06-2017, 09:09 AM Thread Starter
Senior Member
Gold Subscriber
 
Hodgepodge's Avatar
 
Join Date: Apr 2017
Location: Western Pennsylvania
Posts: 266
Garage
Comments about the new Alfa logo

I just tripped over a discussion on another site about how nice the new Alfa romeo logo looks. Have you seen it? I'm going to put my 2 cents in here and hopefully others will chime in. Maybe, if we are really lucky, somebody at Alfa will read the thread. I'll start. Add what you want if you want to.

Frankly, I'm at a loss as to why they have to mess with the Logo at all. Porsche has had essentially the same logo for seven decades. BMW has never changed their logo, other than the type, since 1917. Bentley? Nine decades. Mercedes? Not substantially since the 1930s. Aston Martin? 1937. What's the point of downplaying a truly great heritage? This new logo, especially the snake, looks like a kindergarten kid drew it. Is it a snake or a dragon? (it no longer looks like the Biscione it was fashioned after.) It is kissing an angelfish!?!? Yes..a dragon kissing an angel fish. I can't un-see it. What's with the chain link fence in the background? And that kid who drew it forgot to leave enough room at the top of the snake/dragon for the crown, which is now off to the side and looks like a 3-person judging committee. In an effort to modernize a logo that does not need to be modernized, Alfa has created something that looks truly unrefined and ordinary. Go back to the SOURCE! The flag of Milan and the Visconti coat of arms. This logo is a hollow facsimile of what it once meant.

Perhaps part of the issue is that this logo was never simple. Do people want really simple logos today?

There. I said what I was thinking. What are you thinking?

Thanks,

Scott
Attached Images
 
Anfanuts likes this.

Alfa-current: '66 Duetto, '69 Spider
Past: '74 Spider, '76 spider, '80 GTV 6
Other-Current: 10 BMWs, Ram 1500
Other-past: 16 BMWs, MGs, Triumphs, other stuff that doesn't count.

Last edited by Hodgepodge; 05-06-2017 at 09:19 AM.
Hodgepodge is offline  
Sponsored Links
Advertisement
 
post #2 of 15 (permalink) Old 05-06-2017, 01:36 PM
PSk
Registered User
 
Join Date: May 2003
Location: Tauranga New Zealand
Posts: 11,293
Send a message via AIM to PSk Send a message via Yahoo to PSk
Alfa Romeo have constantly revised their logo every so many years, so I don't have any issue with the current one at all. See Alfa Romeo logo | Logok for all the different ones.

Pete
gprocket likes this.

'71 1750 Series 2 GTV:
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
156 Series 1 v6 ... and remember it's all just opinions
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
PSk is offline  
post #3 of 15 (permalink) Old 05-06-2017, 01:44 PM
Registered User
 
Bjorn S's Avatar
 
Join Date: Oct 2013
Location: Houston , Tx
Posts: 901
don't fix whats not broken

1974 Spider (Dellorto carburated)
recent previously: 58 Giulietta, 69 Firebird 400 convertible, 71 TR6, 68 GT6
Bjorn S is offline  
Sponsored Links
Advertisement
 
post #4 of 15 (permalink) Old 05-06-2017, 05:13 PM
Moderator
Platinum SubscriberModerator
 
Alfajay's Avatar
 
Join Date: Jan 2005
Location: San Juan Capistrano
Posts: 9,625
I thought the new Alfa Romeo logo was:

Aggie57, f4driver and Max Pershyn like this.

Jay Mackro
San Juan Capistrano, CA

'63 Guilia spider
'65 Guilia Sprint GT
'67 Duetto
'91 164L
Alfajay is online now  
post #5 of 15 (permalink) Old 05-06-2017, 07:08 PM
Senior Member
Gold Subscriber
 
spiderJohnNH's Avatar
 
Join Date: Jul 2015
Location: Southern NH (Nashua area)
Posts: 332
Garage
Send a message via Yahoo to spiderJohnNH Send a message via Skype™ to spiderJohnNH
Sorry Scott. I like the revised logo. It is nice to have the snake larger. The cross of St. George is just so English after all.

Sent from my SM-T710 using Tapatalk

John R
So. NH, USA --'87 Spider Veloce
See you along the road - member of AROC/AONE

other current members of the fleet

2017 VW Jetta Tsi
2006 Subaru Outback - almost a driveway requirement in VT & NH
2007 Toyota Corolla

previous
2009 VW Jett TDi (Deer took this one out)
1984 Mercedes 300TDT wagon, rust took that one
1972 Mercedes 280SE, got in straight swap for the Discovery
1996 Land Rover Discovery
1986 Volvo 740 Turbo Wagon
1962 VW Bug - 6 volt
1974 Triumph Spitfire - wobbly driveshaft kept destroying stuff
1972 Triumph Spitfire - got totaled while parked at DMV

some others that were less interesting
spiderJohnNH is offline  
post #6 of 15 (permalink) Old 05-06-2017, 07:15 PM
Registered User
 
lgbalfa's Avatar
 
Join Date: Mar 2007
Location: East Brunswick, NJ
Posts: 6,587
Send a message via Skype™ to lgbalfa
it is a slight modification.

since they are back in america now, i think it was somewhat given that they would unveil a new logo.

i don't mind it.

1992 Alfa Romeo Spider Veloce, 2017 Alfa Romeo Giulia, 2018 Volkswagen Tiguan SEL Premium

Last edited by lgbalfa; 05-08-2017 at 05:17 PM.
lgbalfa is offline  
post #7 of 15 (permalink) Old 05-06-2017, 08:46 PM
Push hard and live
Gold Subscriber
 
DPeterson3's Avatar
 
Join Date: Apr 2007
Location: Carson City, NV
Posts: 8,609
Garage
A). The Italians always lead design trends. Well, style trends anyway. We eventually catch up to them and think "Ah!!! Now I get it!!"
B). It went forever off the rails when "Milano" disappeared.
C). I still can't get my head around Fiat being both a styling and quality leader. As an imported auto parts guy in the 70's, it was absolutely the other way around.
Anfanuts likes this.

Don P
Carson City, NV

Past Alfas...
59 102 Touring (first Alfa $500 running)
65 Sprint GT (2nd Alfa, $500 daily driver)
102 Sprint (never did anything with it, but wish I had)
74 Berlina (first new car - now certainly rusted into oblivion)
61 Giulietta Spider G-Prod Race Car (where is it now?)
84 Spider Veloce (rarely drove it, so sold it)
86 Quadrifoglio (Dull car - no more 115s for me)
1971 Montreal "The Full Monty". Fair winds and following seas

Current Alfas
59 102 Touring Roadster - restoration complete, enough Alfa for any rational man. Or irrational, for that matter
Oops. Add to the "present" list, 10204 01488, 2000 Touring Roadster project

And past...
Two 1946 Stampe SV4C (c/n 294 "Rocinante" - wife's favorite airplane. RIP), and c/n 235 "La Bon Temps Femme" (gone to a new home, but never forgotten)
Zlin 50LA (+9 -6 gees, titanium spar, 1200 lbs, 260HP rumored to now be in Brazil)
1946 Luscombe 8A
Starduster Too (recently spotted at the Nevada City, CA airport - over 20 years and an entire continent separating it from our stewardship in Binghamton, NY)
1955 Cessna 170B (wife taught me to fly tailwheel in this)

And present...
64 Mooney M20E ("Rambo". My faithful steed for over 40 years) Over 55 years old, and just returned from a trip to Argentina in him
Newest in the fleet
1967 Piper Super Cub on Wipline amphibious floats (a true "all terrain vehicle")
2010 Triumph Thunderbird


You can snap roll an Alfa only one time...
DPeterson3 is offline  
post #8 of 15 (permalink) Old 05-06-2017, 09:12 PM
Senior Member
Gold Subscriber
 
Alfaboutvegas's Avatar
 
Join Date: Jun 2015
Location: Las Vegas, Nev
Posts: 680
Garage
Doesn't look like a snake or a dragon to me, It's a seahorse belching out plankton.

I'll stick with the original thank you.
Anfanuts likes this.

"No chance, no destiny, no fate can circumvent, change or control the firm resolve of a determined soul"

73 Spider
80 BMW e21(Sold, gone to Houston)
79 Spider (sold)
78 Spider (sold, gone to U K)
Greg
Alfaboutvegas is offline  
post #9 of 15 (permalink) Old 05-06-2017, 10:02 PM Thread Starter
Senior Member
Gold Subscriber
 
Hodgepodge's Avatar
 
Join Date: Apr 2017
Location: Western Pennsylvania
Posts: 266
Garage
Quote:
Originally Posted by Alfajay View Post
I thought the new Alfa Romeo logo was:

Funny! And Scary. I used to joke about my Chrysler being a Mercedes and my Volvo being a Ford but it has all changed since then. I think Exor, the parent company, owns Alfa Romeo, Chrysler/Jeep/Ram, Ferrari, Fiat and Maserati. That's not all bad. I won't hold my breath waiting for a Ferrari to show up at my corner Chrysler dealer like the Fiat did, though. Pittsburgh is a crappy car market. We finally got a Mini Cooper dealer 2 years ago.....

Alfa-current: '66 Duetto, '69 Spider
Past: '74 Spider, '76 spider, '80 GTV 6
Other-Current: 10 BMWs, Ram 1500
Other-past: 16 BMWs, MGs, Triumphs, other stuff that doesn't count.
Hodgepodge is offline  
post #10 of 15 (permalink) Old 05-08-2017, 06:56 AM
Registered User
 
gtv2000's Avatar
 
Join Date: Oct 2004
Posts: 872
Quote:
Originally Posted by Hodgepodge View Post

There. I said what I was thinking. What are you thinking?
I think this is a further decision of the bean-counters comitee. They had subcontracted the manufacture of the previous badges to some low-cost supplier, with the result that all badges on 156/166/147/159 faded away and/or peeled off within a few years (I had to replace the front badge on my 156, and the rear one is not very healthy). Silly sight in the street, not good for the marque reputation: hey, even their badges don't last!

Next step was to redesign the badge in order to have it manufactured cheaper even: less colours, poorer finish, simplified design...

That's all Fiat's philosophy...
Anfanuts likes this.
gtv2000 is offline  
post #11 of 15 (permalink) Old 05-08-2017, 03:38 PM
Registered User
 
kevinl's Avatar
 
Join Date: Jul 2010
Location: Cape Cod, Massachusetts
Posts: 258
Think of all the tattoos that have to be updated? I like the previous logo.

1992 Spider Veloce (sold)
kevinl is offline  
post #12 of 15 (permalink) Old 06-06-2017, 11:10 AM
Registered User
 
Join Date: Jun 2017
Location: Arizona
Posts: 16
Garage
Quote:
Originally Posted by spiderJohnNH View Post
Sorry Scott. I like the revised logo. It is nice to have the snake larger. The cross of St. George is just so English after all.

Sent from my SM-T710 using Tapatalk
The cross and biscione together were a heraldic device for the Visconti and for Milan -- don't ascribe too much "English"!
JMody is offline  
post #13 of 15 (permalink) Old 06-11-2017, 01:17 PM
Registered User
 
howndog's Avatar
 
Join Date: Mar 2009
Location: E-town, Canada
Posts: 966
Quote:
Originally Posted by spiderJohnNH View Post
Sorry Scott. I like the revised logo. It is nice to have the snake larger. The cross of St. George is just so English after all.

Sent from my SM-T710 using Tapatalk
Umm the cross is a symbol of the city of Milano....

1969 1750 Spider*Giorgia?*
1970 1750 Spider*magica*--mi ha lasciato per un altro,luglio 2015
howndog is offline  
post #14 of 15 (permalink) Old 06-11-2017, 01:18 PM
Registered User
 
howndog's Avatar
 
Join Date: Mar 2009
Location: E-town, Canada
Posts: 966
I like it, its a very clean design. The last one was very bland.

1969 1750 Spider*Giorgia?*
1970 1750 Spider*magica*--mi ha lasciato per un altro,luglio 2015
howndog is offline  
post #15 of 15 (permalink) Old 06-11-2017, 01:22 PM
Registered User
 
howndog's Avatar
 
Join Date: Mar 2009
Location: E-town, Canada
Posts: 966
Quote:
Originally Posted by gtv2000 View Post
I think this is a further decision of the bean-counters comitee. They had subcontracted the manufacture of the previous badges to some low-cost supplier, with the result that all badges on 156/166/147/159 faded away and/or peeled off within a few years (I had to replace the front badge on my 156, and the rear one is not very healthy). Silly sight in the street, not good for the marque reputation: hey, even their badges don't last!

Next step was to redesign the badge in order to have it manufactured cheaper even: less colours, poorer finish, simplified design...

That's all Fiat's philosophy...
Man are you ever negative....if the philosophy was cheap, WHY would they spend billions developing an all new Alfa only platform...to save a few bucks on an emblem..LOL

The Alfa you know and love is gone, and replaced with this one. Get on board, its gonna be a great ride (4C,Giulia,Stelvio). You don't wanna be a band wagon guy, do you?
NCboatrx likes this.

1969 1750 Spider*Giorgia?*
1970 1750 Spider*magica*--mi ha lasciato per un altro,luglio 2015
howndog is offline  
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Alfa Romeo Bulletin Board & Forums forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

 
For the best viewing experience please update your browser to Google Chrome