I think maybe the name Freccia d'Oro comes from the legend of Cupid's arrow, which came in two varieties: the Golden Arrow (which generally signifies true love), and the leaden arrow (which represents wanton and sensual passion). Alfa Romeo could have christened the car Freccia d'Oro as they were so taken by the shape. Needless to say it had also been used by motorcycle manufacturer Bianchi in 1934, and in 1935 was the title of a romantic Italian film.
[SIZE="1"][I]"Ho ancora per la nostra Alfa, siatene certi, l’adolescente tenerezza del primo amore, l’affetto immacolato per la mamma!"[/I]