I think this is a different case than the typical "new model" from an established brand. Alfa has only one chance because the media are more than happy to bring up cliches from 40 years ago about Alfa quality and reliability. If the Giulia and Stelvio aren't ready to compete with the German brands now, there won't be a future for Alfa to get things corrected.
'85 Spider Veloce
'17 Giulia Ti Sport