
01-27-2006, 02:53 PM
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Registered User
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Join Date: Dec 2004
Posts: 729
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Quote:
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Originally Posted by dretceterini
Is someone buying an Alfa going to consider the Opel or Saab as options? I would think not, so it might be better to sell them the motors in limited quantity, with an agreement that they not be used in any FIAT models..
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I would think that Alfa and Saab cross-shop to an extent. Recent first hand experience was with a friend who was looking for a new car, and looked at Saab, BMW, Jag, and Volvo....
She chose the Saab, in the end....best blend of sport, safety, comfort and value...the Jag rode like a Buick, the Volvo was ugly, and the BMW was too expensive for what you got.
I don't want to digress into brand warfare, but technically Alfa and Saab share the same segment--entry luxury. So according to a marketing exec's line of thinking, you wouldn't want to share with a competitor. Not saying I agree, but I've been around the breed enough to know they would think that way.
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Stacy Faught- 2010 Audi TTS, 2012 Fiat 500 Abarth, 1978 Alfetta Berlina, 1983 Alfetta GTV-6.
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