Why the name "Milano"?

[Farace]

So why would Alfa put out a 75 America that wasn't sold in America?

[oz3litre]

Quote:

Originally Posted by Farace So why would Alfa put out a 75 America that wasn't sold in America?

[coppcarz]

The "AMERICA" version in Italy was not just a 3.0, it came in various displacements as small as the 1.8. "AMERICA" was just an appearance package with bumpers modeled after the made for U.S. market version.

[oz3litre]

Quote:

Originally Posted by coppcarz The "AMERICA" version in Italy was not just a 3.0, it came in various displacements as small as the 1.8. "AMERICA" was just an appearance package with bumpers modeled after the made for U.S. market version.

[coppcarz]

actually it was the 1.8 Turbo,. and the 3.0 that offered the America package as I recall.

[dscottj]

The story I read was "Milano" was an accident, something Don Black wrote on the front of a folder which contained a bunch of documents regarding introducing the 75 to America. The guys at the home office thought that's what he was suggesting as a name, and by the time Don realized what was going on they'd already paid for new badges & stuff.

That's what I read, as I recall.

[Tuomas]

Sounds very much like the story about a (French?) pop-group Eiffel 65 I read somewhere. In an interview they were asked what does the number 65 stand for. They said the name was originally Eiffel, and the number came from the drafts given to the graphics designer, as somebody had written some street address on the drafts with the number 65, or something similar. By the time they discovered the mixup, the record company had already printed the album covers.

I wonder how many familiar product names were born this way?