Filed under:
Euro,
Hatchbacks,
Alfa Romeo
Alfa Romeo has mounted a concerted campaign to get the public involved in shaping the brand image of its new Mi.To hatchback. One of the earliest steps was to hold an
online contest to determine the
vehicle's name, but ultimately rejected the winning proposal "Furiosa" in favor of the quirky MiTo nameplate. Since then the Italian automaker took a page out of our favorite playbook by launching
the MiTo blog, and most recently held another contest to select the car's badge.
Out of all the proposals, this is the one that won out. The dynamic script that was our first choice came in second, followed by five more proposals that scored farther down the chart. Although we think it was a mistake to ditch the more evocative Furiosa name in the first place, we wonder what people were smoking when they picked this badge. Where's the rest of it? If you think otherwise, voice your opinion in our comments section below.
%Gallery-18337%[Source:
Alfa Romeo]
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