03-04-2004, 08:31 PM
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The meaning of the AR badge
Can someone tell me what the cross and snake means on the AR badge? Much appreciated.
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03-04-2004, 09:07 PM
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Senior Member
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Join Date: Aug 2003
Location: Williamsburg, VA
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There are several "interpretations" as to the origins and history of the ALFA Badge. Most are along a similar vein with variations due to time or retelling. It my depend if it is an Italian or a Brit telling the story, but it is much the same in the end.
The red cross is the symbol of the Crusades, a Christian symbol adopted throughout Italy during medieval times. Almost all cities had a red cross on their crests, including Milan. The Serpent was an honorary motif awarded to the very prominent Sforza family of Milan. The Serpent is said to be devouring the Muslim Saracen and together these symbols depict the Crusader's defeat of the "infidels." Not to be confused with today's infidels. During the Crusades the infidels were the nonbelievers in God, Christ, The Virgin Mary, The Holy Ghost and the Pope.
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Ciao,
Brad Purvis
Stonehouse, VA
[SIGPIC][/SIGPIC]
Former; in order of appearance:
1984 Spider ZARBA5418E1019652
1987 Milano Silver
1971 GTV
1991 Spider ZARBB32G7M6005901
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03-04-2004, 09:16 PM
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Location: Vancouver, BC
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It's an early attempt to create a meaningful symbol for the flux capacitor before that term was defined.
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03-05-2004, 03:49 PM
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Admin
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By The Sea,
Welcome to the board!
This has been a previously talked about topic here on the site. I have found this link to be most helpfull http://www.homdrum.no/spider/alfa_ro...tory_logo.html
Enjoy the site. |
03-05-2004, 05:15 PM
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The Visconti, Sforza and Borromeo Families were all "friendly" for some time, so their history is often smeared together a bit, but the serpent actually came from the Visconti crest.
Here's another, similar take :
http://www.alfaowner.com/alfaowner/m...dgehistory.htm
Last edited by gvisconty; 03-05-2004 at 05:19 PM.
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05-09-2009, 07:41 AM
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Location: St. Paul, MN
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the badge is really the coat of arms of the city of Milano, where the company was founded and where its headquarters still are.
The emblem is split vertically into two halves: the cross on the left and the snake on the right. These were the symbols of the two ruling families of Medieval Milan which were adopted in the eleventh century. At that time, both families financed armies in the First Crusade. The local archbishop gave one of the armies a banner of a large serpent, said to be of Biblical origins, to carry into battle as a symbol of Divine protection. The other army, not to be outdone, adopted the crusader's red cross on a white field. The First Crusade was relatively successful and upon returning, a defeated Saracen was placed in the serpent's mouth as a symbol of victory.
In the fifteenth century, or thereabouts, the two families joined forces (and flags) to form the powerful Visconti Dukes. To signify royal consent of this merger, the Dukes of Austria (who were ruling Italy at the time) approved the placement of a crown on the serpent's head. Even after the power of the Visconti faded, the crowned snake and cross remained as the symbol of the city.
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[I]Why don't you knock it off with them negative waves? Why don't you dig how beautiful it is out here? Why don't you say something righteous and hopeful for a change?[/I]
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05-09-2009, 10:38 PM
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The Meaning of the AR Badge
 Quote:
Originally Posted by smestas
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Source: ALFA ROMEO GTV/SPIDER: logo history
(Gunnar Horndrum’s website, which links to Pat’s History of Alfa in Hungary maintained by Pal Negasy.)
I can’t vouch for the accuracy or where Gunnar came up with the facts that have not been loosely summarized from Hull and Slater; however, Pal is careful about who he lets link to his site with Pat’s history posted. The additional badge information is nice at this site that describes the changes through the years.
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Simon,
E-mail on its way to you regarding Badge Histories.
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Cheryl
(Not an authority nor SME
on anything, just PATSYF)
Last edited by Pat Braden; 05-09-2009 at 10:41 PM.
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05-10-2009, 06:41 PM
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.................................................. ......Ed K. |
05-11-2009, 07:01 AM
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Slo-Mo Restorations, Inc.
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Quote:
Originally Posted by Scott in MN
the badge is really the coat of arms of the city of Milano, where the company was founded and where its headquarters still are.
The emblem is split vertically into two halves: the cross on the left and the snake on the right. These were the symbols of the two ruling families of Medieval Milan which were adopted in the eleventh century.
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'99 166 3.0 (La Divina) // '72 Montreal (La Tempesta)
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05-11-2009, 09:56 AM
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Nope, your're all wrong. Everybody involved with racing knows what the red cross means. The other side, well, the curly green snake is the symbol for money, and the poor guy in his mouth is you. You are being devoured by your payments and by your repair and upkeep costs.
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[B]JAY NUXOLL [/B][EMAIL="jay@alfanut.com"], seriously Alfa diseased and ancient OLD Two Liter Lover, put together Seattle area's Northwest Alfa Romeo Club in 1965, and still feebly tries to tend a teeny sacred flame to his serpent mistress in the [B]ALFA G'RAJ MAHAL[/B], a home garage temple with more Alfa cars and parts than he dare list because of the disapproval of his shamed and chagrined family. (425) 641-2600.
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05-11-2009, 02:03 PM
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05-11-2009, 06:00 PM
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FORZA ASSERGI
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by the sea, Just noticed your join date, Mar 2004.
You have to be the world's slowest typist. 
If you start typing now we should see your next post sometime around mar 2014. 
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Ciao tutti
93 Spider (red)
87 Milano (not red)
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05-11-2009, 11:33 PM
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The Meaning of the AR Badge
Quote:
Originally Posted by eight-o-one
.................................................. ......Ed K. |
You've successfully identified my listening tastes in the past....before I go any more crazy than I already am, what is the piece playing in the background of the UTube Alfa and Crusades video? I recognize it, but can't come up with the title.
Thanks.
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Cheryl
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05-12-2009, 01:26 AM
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Slo-Mo Restorations, Inc.
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It's the main theme from Beethoven's 9th symphony.
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'99 166 3.0 (La Divina) // '72 Montreal (La Tempesta)
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05-12-2009, 09:16 AM
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The Meaning of the AR Badge
Quote:
Originally Posted by TorW
It's the main theme from Beethoven's 9th symphony.
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Cheryl
(Not an authority nor SME
on anything, just PATSYF)
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