Join Date: Jan 2003
Location: Rapid City SD, Black Hills of South Dakota, Queens NY
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 3 Post(s)
The thing that really sticks in my mind whenever someone brings the version up is this astonishing bad magazine ad that Alfa put out.
In my opinion, this version of the car was nothing but a cheap (very cheap) and transparent marketing ploy that just damaged the marque. It's hard to believe that Nikki Lauda agreed to it. Alfa must have paid him a ton of money.
The ad itself is breathtaking in it's repulsion. Here we have a famous F1 driver, whom we tend to think of as masculine and decisive, lounging limp-wristed with his leg seductively along the fender in a pair of pants that belong on a woman. In fact, when you look initially at the ad, you think it's a real ugly woman. Niki's hunched over, hollow chested, similing with buck-teeth, with his hands in his pockets, a frumpled baseball hat, and with a really really bad haircut (even by standards of the day).
Hopefully, what we don't see in the picture is someone just outside the field of view holding a knife to Niki's mother, forcing him to make this ad.
And what's he sitting on? A car that some nitwit stuck some really bad graphics on, plus a spoiler that destroys the lines of the bodywork (the fed bumpers did enough damage already).
Ugh. Not Alfa's finest hour.
Last edited by Roadtrip; 03-28-2005 at 10:10 PM.