11-12-2009, 08:43 AM
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Registered User
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Join Date: Apr 2005
Posts: 947
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 Quote:
Originally Posted by Pat Braden
I will still be very surprised if we ever see Alfa again in the U.S. especially based on the break-even point stated in the article.
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I agree.
In the past it was easier to accept the fact that Alfa would return ONCE they had a viable product for the American market. I have always been optimistic that the next generation of Alfas would meet the criteria to be taken seriously among the likes of BMW, Audi, Mercedes, etc.
But from a standpoint based on profits and numbers alone, it makes a lot of sense to play Alfa's card cautiously. They struggle in their own market and Italians are generally attributed with being the people that understand these cars the most. The logic seems to be that it they won't buy them, what makes anyone think that the Americans will warm up to the idea of having a MiTo or Milano in their drive way either?
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