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Old 12-04-2004, 10:38 PM
snj5 snj5 is offline
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Join Date: Nov 2004
Location: San Antonio
Posts: 21
Quote:
Originally Posted by PSB
Word is that thay will not do it because the price and performance cut into there Maserati sales.
Thay put the stops to it. I hope something changes and it gets back on the books
With the car being the virtual star of every show it's in, including winning at Villa d'Este, new Chairman diMontezemolo knows that the 8C would bring folks into showrooms and help revive Alfa. Alfa needs a flagship, and 1200 pieces is small share of that highly successful market. It to a lesser degree, would do what F1 and the limited production Enzo does for Ferrari - sell a lot of the other models through the press exposure.
Would agree that the market segment of the strictly 2 place 8C would overlap and steal sales from the Maser 2+2. That said, the Masers big target is America and the 911 market, which means if they do it there is no way Alfa would bring it to the States.
Luca diM. is a strategically smart man, and he is doing the same thing with Maserati with the MC12 - a flagship making just enough to break even and get folks into the showrooms. Not a lot of development costs as it is largely based on the Enzo, just as the 8C is using the parts bin Maser V-8.
Of course Luca is under a lot of pressure now to pull off the 90's Ferrari miracle with more than just cars. With PM Berlusconi on trial, there many people pushing our widely well known and immensely popular Chairman into Italian politics.

Or I could be making this all up. I just hope they make it for Alfa's sake.
best
rt

Last edited by snj5; 12-04-2004 at 10:44 PM.
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