Thread: 8c
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Old 01-16-2008, 12:48 AM
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Perpettersen Perpettersen is offline
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Join Date: May 2007
Location: Oslo, Norway
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Quote:
Originally Posted by Duk View Post
I know I'll piss some people off here, but what is the story with the 8C and Alfa Romeo? Not much seems to be coming out of Alfa that is actually by Alfa.
Maserati engine and transmission, but what about the chassis? Is it or isn't it an Alfa chassis?
I won't mention the GM V6........ even with Alfa heads.
Welcome to the modern economy and the concept of branding. Jaguars are really Fords, Saabs are Opels, Lamborghini are Audis which are VWs, most of our local beer brands are brewed at the same brewery. Image is eveything - substance is less important. 'Alfa Romeo' has been a Fiat Group brand on a Fiat Group pruduct (like Lancia, Autobianchi, Maserati and to a lesser degree Ferrari) for a long time. Nothing unique in that... :-)

'Alfa Romeo' is an emotion, an idea, a reminicent of the past - executed by an industrial group. Like most other brands.
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PerO
Italian design addict...keeper of a Spider and a Multipla [SIGPIC][/SIGPIC]
Last edited by Perpettersen; 01-16-2008 at 12:56 AM.
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