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They're only building like 500 for the world next year. No the market doesn't need another sports car in that segment but did Ford have to build the GT? How many of the typical F150 and Focus buyers fit into that income bracket? It did generate a lot of publicity and I'm sure it brought a lot of people into the showrooms. They're doing it again with the Mustang GT500.
I think the 8C makes sense for Alfa Romeo to use it as a promotional tool if they relaunch in the North American market. They can put one in the showrooms, show it in print ads and say Hey look at this great car we make, if you can't afford it we'll be happy to sell you this nice 159 instead.
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