Thread: Alfa Romeo 8c Competizione.....'Authentic Emotions'
View Single Post
  #120 (permalink)  
Old 11-28-2005, 03:43 PM
Aghevli's Avatar
Aghevli Aghevli is offline
Registered User
  
Join Date: Apr 2005
Posts: 841
Quote:
Originally Posted by alfaholico
Please Aghevli, a more lucid argument. Your brothers' girlfriend is not the person you and I are hypothetically talking about here. We're talking about "car people" (re- guys). And someone who is given a car and doesn't pay for it is also not the person we are talking about. We're talking about "gearheads" here. Why not build the 8 C as a statement of what Alfa is and can be? I just can't see the reason not to. A broad product line (esp an SUV for North America), an in your face statement car, a great warranty and great dealer service. This is what is needed to succeed. It ain't rocket science.
The success of BMW does not lie in "gearheads." I live in Los Angeles, a place where more people buy into the luxury car mystique more than anywhere in the world. Most of the people who drive BMWs care less about heritage and more about what looks good to be in while you drive to the gym. If we are talking about sales performance, people like this count more than you think. In short, Most BMW drivers here are not gearheads. BMW is successful. You do the math.

But back to the 8C...

My passion for Alfa Romeos tells me that the 8C is a car that NEEDS to be built. Unfortunately, I know that in terms of marketing sense, there is no point for Fiat to actually build it. It's not logical. Fiat is a company of buisness men first and there is no point building a car that will directly compete with the Maserati Spider when Fiat itself already takes in the profits for that car. It's that simple.
Reply With Quote