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Hell no.....FIAT is for ever claiming that they will catapult Alfa Romeo into Europe’s
Premier League of car manufacturers. FIAT had announced they would fit the 164
with V8 and V10 engines and with rearwheel drive. The Nord TS would get a 16V or
else three valve head, laminar flow head etc. and they are allways playing with the idea of a grand return to rear wheel drive just to keep the interest up in their products. We have seen cars like the Proteo, Nuvola etc. that didn’t make production. The 8c will not go into production either
The truth is, Alfa has been looking for one last big push for the past 15 years.
The styling of the 156 has been cracked and the new-generation cars need fit, finish and reliability which is now Alfa’s biggest challenge. That, along with the need for a massive improvement in dealer back-up and to shift buyer prejudice. Alfa absolutely owned the sport sedan market. But it abdicated that market to BMW. As a result, it now finds itself crowded out of the market it invented, slugging it out with much better financed companies who are producing much better products.
Alfa Romeo is an also-ran but not in the premium market. The market value of maintaining Alfa’s unique name and image seem to be low. They cannot sparse the resources to do so. They would have to make more expensive cars of which they sell even fewer or they cam stay in business with Fiat's Lancia model. They need to sell 300.000 Alfa’s annually at least to
become a premier brand and they can develop once again their own technology in the best
Alfa Romeo tradition. Fiat acquisition still is a catastrophe for the historic Alfa Romeo.
The study model 8C is a way of boosting Alfa’s reputation but surely no one is taking Alfa Romeo seriously when they seem to play with the thought of making the 8C.
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